February 27, 2019

The following is the transcript of my video letter to Marc Pritchard, Chief Brand Officer, Proctor & Gamble. A link to the video is also provided below.

Dear Mr. Pritchard:

I'm reaching out to you today as a life-long Gillette customer and great admirer of Procter & Gamb...

November 27, 2018

(Update to my earlier article written for BlogCritics)

A short story of a long career in Marketing”. An Asset-Based Thinker’s look back at life lessons learned and some inspirational foresight fueled by the benefit of hindsight.  

Tough economic times and downsizing...

September 9, 2017

What Asset-Based Thinking has shown me is that the glass is neither half full nor half empty – it’s both! So, focus on what’s in the glass and it will fill up. Here are five other ABT insights that will help you do that.

September 5, 2017

Hank Wasiak's advertising career spans five decades, from the Mad Men era to today's digital age. His unique perspective from provides some valuable insights for marketing communications in the digital era.

September 4, 2017

(Update of article originally published on BlogCritics)

If 30 is the new 20 and 40 the new 30 then Teen-Age is the new Change-Age

In the United States there over 20,000,000 teens. Globally the UN estimated that in 2003 the number of young people aged between 10 and 19 re...

January 7, 2015

A few years ago I had the privilege of spending an amazing afternoon interviewing Eli for on Cool In Your Code. Here's an in depth look at his early years.

January 7, 2015

We live in a 24/7 world with instant access to everything. Too much of what we see is about putting people and ideas down rather than building them up. Enough!

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September 9, 2017

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Hank Wasiak. The Wisdom Guy. California. wisdom3@mac.com

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